Opt-In to OptUp for a healthier grocery shopping experience!

Free app helps shopping for healthier options at King Soopers easier than ever

There’s no reason why technology can’t help us make healthier buying decisions this summer! The free OptUp app by King Soopers can do just that. Whether you need some guidance in finding healthier grocery options or you need specialized food for a specific diet, it’s easier than ever to shop healthy and save money!

How does it work?

  • Kroger’s leading nutritionists have programmed OptUp to assign a nutrition score on a scale of 1-100 to each food item in your local King Soopers store. The higher the number, the healthier the food!

Customize your needs! 

  • On the app’s home screen, there are a number of food suggestions for keto, vegan, and gluten-free diets as well as suggestions for those just looking to shop healthy! Want to get even more specific? You can personalize your profile by filtering foods in a number of categories like high-protein, paleo or low FODMAP among others. 

Choices made easy!

  • With the scan of a food’s bar code, the app will provide healthier options and their cost so you can be sure you’re getting the best value for the healthiest product. 


OptUp is free for download in the Apple App and Google Play stores. For information about OptUp, you can visit the King Soopers website!

Jessica Trowbridge

Corporate Affairs, King Soopers & City Market

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About King Soopers

About King Soopers

At King Soopers, a company of The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are 22,000 associates who serve customers daily through a seamless shopping experience throughout Colorado. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.